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Documentary Optimized Content (D.O.C.) Engages Deeply to amplify leads & conversions

Does your engineering-driven brand build strong, innovative products that are tough to explain?

Is this issue causing your lead generation to fall short? Are your conversions down? Is your brand recognition not nearly as strong as it needs to be for growth?

Perhaps you've hired other agencies only to find that they don't "get" what you do or know how to target your specialized audience. Or maybe your internal team gets it but is stretched too thin?

Our agency specializes in helping companies like yours communicate the brilliance behind their innovations. We’ve delivered hundreds of high-impact video campaigns for engineering powerhouses like GE, SureFire, L3Harris, Honeywell, J&R, and Boeing. Our secret? We collaborate with you and expertly engage with your engineers or scientists to capture their authentic passion and technical clarity—transforming complex ideas into compelling narratives that drive measurable results.

Through our documentary-style approach, we create content that doesn’t just explain your products—it engages your audience, boosts lead generation, lifts conversions, and builds your brand’s long-term credibility.

Are we a full-service agency? Yes—and no. While we offer full-service solutions for select clients, our focus always starts with creating high-quality content that aligns with your goals. From there, we’ll partner with you to develop a strategy that works long-term, even training your internal team to lead the charge when the time is right.

Early on, I learned from the best in the business — Oscar-nominated documentary filmmakers — who showed me what authentic work is all about. It’s that passion and forward-looking vision that I bring to every project, along with a deep understanding of messaging, marketing, product, and, yes, engineering.

Over the past 15 years we’ve not only created highly effective videos and campaigns for premium engineering brands but we’ve also serve great mid-sized brands like J&R Manufacturing and Pneu-Con and startups like Viridian Space and Aerodome.  Our proven D.O.C. process involves engaging with your engineering team, diving into their expertise and passion, and translating that into engaging videos that drive growth. Below is just a small sample of our work. Let’s meet to fully understand your mission at hand.

Louis is an expert creative and marketing leader who has spent two-plus decades developing engaging, authentic content – typically driven by powerful video  for iconic, engineering-driven brands – in large agency and in-house settings – that has reached and converted millions, which has driven tens of millions in revenues. He lives in Los Angeles with his wife, a painter, and their two daughters.

Louis Anastas

Louis Anastas
Creative, Content & Marketing Lead

Are you ready to discuss your challenges in getting the world to notice or fully understand your products or brand? Apply now for us to meet. Let's see if we’re an ideal fit to get you where you need to go!

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